BingfengSong Design

From different directions, or at a different time, there are various of elements of the space that catch the potential customers’ attention, which is the display window with vivid color, giant housing works logo or the dramatic light. 

​

The merchandise display creates a boundary, its fluidity leads shoppers to wander around the space. By doing so, the showcase itself becomes a directory. Different layers are formed to enrich the shopper experience. Those layers shift from horizontal to vertical, from planer to volumetric and vice versa, which contributes to the sense of transformation within the space.